The Project

The New York Community Trust brought their new brand to Radish to overhaul their digital presence, merging multiple websites into one cohesive beautiful experience, just in time for their Centennial milestone. As Design Director at Radish Lab, I oversaw the design process – from concept to User Interface, sitemap to wireframes – for The New York Community Trust’s website redesign. A primary goal of the project was to better showcase what work NYCT does and how their different audiences can engage with them, their work, and the nonprofits they serve – putting a strong emphasis on user experience, navigation and content strategy throughout the process.

A key design moment comes on the Why The Trust page, with a scroll animation that aims to digest the expansive work The Trust does into a simple showcase of their impact on New York communities,