Branding and Web Design
MenCare
The Project
As Design Director at Radish Lab, I oversaw the design process for the rebranding of MenCare, a global campaign run by Equimundo and Sonke. The old branding was challenging to use and didn’t match the vibrance and energy of the work MenCare is doing. Rebranding was the primary objective for the project, but the first example of their brand in action was a simple revamp of their Wordpress site. The final brand embraces contrast and color, whimsy and boldness – a perfect pairing for the MenCare mission.
Role + Responsibilities
Design Director: Sitemap, Wireframes, Branding, Creative Direction, and User Interface
Lead Designer: Branding and Creative Direction
Jr Designer Calissa Capri | UI Designer Will Halcomb | PM Groene-Nieto
This is a Radish Lab project – read more about the process here.
