charity: water

10 Million People Served.

In 2019, charity: water, a non profit working to bring clean and safe drinking water to the 785 million people worldwide that lack access, hit a huge milestone: 10 million people had received clean drinking water as a result of their work.

The Project

To celebrate this huge milestone, the organization wanted to do a campaign announcing hitting 10 million served. Unlike most charity: water campaigns, which focused on specific countries or communities, this campaign was uniquely all encompassing. As a result, the challenge was how do we create a campaign that represents everything 10 million means and everyone who helped us get there?

Responsibilities

The campaign included emails, social media, shareable assets, a printed issue of charity: water’s newspaper The Drop, and an infographic-centric blog post (found here).

Read coverage of the campaign by Forbes here.

Content © charity: water 2019